The year was 1964 and the streets of London were alive to a new beat.From Carnaby street to Saville Row a sharp,flamboyant style was emerging with explosive effects,an era defined by individual expression and a vibrant music scene.So goes the phrase that would encapsulate the energy of the Mod scene and one that finds its way onto the branding labels on the new range of mens clothing from Gibson London.
They do say that fashion has a habit of recycling itself and that the present always borrows from the past.In the case of the re-emergence of this famous British heritage brand one can see a true example of this.
The Mod look that was dominant in the 60s has returned to dominate the tailoring trends of 2012/2013.The Gibson brand does not have to dig very far into its archives to reveal a colourful past and history that can be drawn upon to inspire its current crop of designers and brand directors.
This season’s collection continues the trend towards innovation and experimentation with fabric,fit and cut.There are a number of showstopping pieces including a fuschia coloured wool mix suit and a vibrant purple Prince of Wales check.For those with less adventurous taste in tailored suits,the good news is that the core stock service range will be expanded.The resounding success of last season was the three principle colours in Charcoal,Silver and Cobalt Blue which are all available in Mix and Match and come with an optional waistcoat.
There has been a huge emphasis in house on creating a unique “Gibson” fit that offers a cut that is superior to everything else on the market.The Gibson cut has been perfected and is one of the main contributing factors that have helped establish it as the premier brand for style savy shoppers.There is no doubt that 2013 will see more and more growth for one of the most retro brands of the current era.