Tom Murphys menswear have teamed up with local Cork based photographer John Roche to offer a 360 degree virtual tour on google of the interior of the building. In the tour viewers walk into what seems like a 3 D view of the building’s interior. As Mr. Roche puts it,it is a far more interactive experience then watching a video with the viewers controlling where they want to go in the premises using a series of images that are drawn together using software provided by google. Tom Murphys are following in the footsteps of other Cork businesses that were first to feature this new technology. They include le Chateau, LongValley, Market Lane and Currans Resteraunt. Tom himself is very excited about the virtual tour of the business that will now be visible by general search on google.
‘We intend to use this to entice shoppers from outside Cork to visit our store and it will be an important marketing tool as it will give people who were never in our shop an idea of what we are about.Some local people who have not shopped with us before have no idea about the huge range of products we stock and the different areas and departments within the store. The shop can look quite small from the outside but the virtual tour will show that it is actually a very large space on the inside and full of charm and character.We would be hoping that the customer will get a “feel” for the store before walking through the doors.
Of course Tom Murphys have always tried to show what they are about through the meduim of online video, blogs, podcasts etc. but this is something that has made Tom more excited than anything else, to date.
‘We know from experience that a purchase decision is made a lot easier if pictues and details of the product can be shared with a friend or family member”.
Another way that Tom Murphys tries to integrate technology into the fashion game are through the use of QR codes.A practical example of how they are utilised is taken up by Tom.
“In our wedding department tradionally the bride might come in and see a suit she likes and she then rushes home to tell the fiance she has found the perfect suit only to discover she has completely forgotten if it was tails or 3/4’s, black or grey,slimline or classic and what waistcoat it was accessorised with and so on. Hey Presto, the QR code scan can help you not forget, you can scan it and the picture of the suit and all the relevent details will save on to your phone and will make life a whole lot easier.The use of such codes in conjunction with the mobile hand held device is unbelievably helpful for our type of market where there is a delayed purchase decision and often a tendency to seek opinions and approval from others before the final call is made”.
According to Tom the use of QR codes will become more and more popular and soon they will be expected to be omnipresent in the retail landscape. For now however they are just being used by the more innovative retailers but that may soon be about to change