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New Heineken add-Serge gets kitted out by Tom Murphys

serge besten heineken add

We recently had the honour of being approached by one of Ireland’s leading costume designers Maeve Patterson about supplying Serge Besten with a retro style tweed suit for the shooting of the new Heineken add.After a visit to Cork Maeve and Tom went through a mood board and Tom gave her all sorts of suggestions for a cutting edge ensemble that would capture the mood and theme of the add.A couple of outfits were taken up to the studio where the TV ad  was being shot.Maeve was thrilled with the combinations but alas when they tried the suits on Serge some of them were a bit too tight on his arms and shoulders.The slim fit cut of our tweeds were just too tight for the big man but there was still time for an outfit to be sourced from another supplier.Tom did get to have some of his gear feature in the ad however.The accessories were provided by none other than Tom Murphy and the Goodwin smith two tone shoes were also out of our store.So if you see the ad and find yourself admiring the dapper style of Mr Besten you know where to go to achieve the look!

serge besten

Serge Besten playing for france in his pomp

goodwin smith shoesat tom murphys

Goodwin smith weir shoe as worn by Serge Besten available at Tom Murphys

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Tom Murphy's Formal and Menswear